Facebook has become an essential platform for businesses to connect with customers. Many daycares have found it an invaluable tool for reaching parents. However, while Facebook provides a strong starting point, it shouldn’t be your only online presence. To truly grow your daycare, you need a modern, custom website that complements your Facebook page.

Facebook’s algorithm determines what posts users see in their feeds based on complex factors like past engagement, interests, relationships, ad spend, and more. Even if a parent is interested in your daycare, if they don’t regularly interact with your page, Facebook may not show them your content. There’s no guarantee they’ll come across your posts, even if they want to learn more about your daycare. You’re entirely dependent on the algorithm exposing your content.

Having a website shows parents you are an established, professional business. This makes them confident in choosing your daycare for their child, rather than an informal babysitter. A website demonstrates you are a legitimate company they can trust.

Facebook restricts how much you can control your brand story. A custom website gives you full creative freedom to portray your daycare in a way that captures your personality, values and strengths.

• Showcase your unique personality and strengths
• Share your story through custom graphics and copy
• Reinforce brand identity consistently across all pages
• Build trust through professional and cohesive branding

Facebook restricts how much you can control your brand story. A custom website gives you full creative freedom to portray your daycare in a way that captures your personality, values and strengths.

• Showcase your unique personality and strengths
• Share your story through custom graphics and copy
• Reinforce brand identity consistently across all pages
• Build trust through professional and cohesive branding

Today’s millennial parents rely heavily on the internet to find childcare. A well-designed, mobile-friendly website can help you appeal to millennial parents and make a great impression. 

Let our team help create a website that engages millennial parents and achieves your enrollment goals. We specialize in effective daycare website design.